Authoritative Backlink or Related Backlink?

Link authority is an important factor when getting backlinks for years.

In fact, many SEO specialists do various experiments on this subject, but there is still no clear case on this subject.

For years, the backlink factor has been evaluated as a factor to increase in Google search results. Now backlink has actually become an important factor for building brand awareness.

Accordingly, creating links to increase brand awareness will be a much more effective SEO work.

Backlink works that will not create awareness for you will be quite trivial.

Now we need to consider this issue in more detail.

Why Authoritative Backlink?

https://ahrefs.com/blog/off-page-seo/#link-related-factors as we have seen in his article, many SEO specialists choose the one that fits their purpose when they fall between the backlink authority and the relevant backlink.

It seems that you need to get authoritarian backlinks to quickly rank and rise on Google.

But you may encounter many irrelevant and authoritative link sources that cannot create brand awareness. These backlinks can give you a rapid rise. However, it may bring down again with algorithm updates.

The most effective method you can do here is to encourage organic traffic to create brand awareness through re-marketing campaigns.

Why Related Backlink?

Related backlinks, referral traffic, and conversions are more likely. In fact, it can be argued that it is better quality. However, we need to determine the relevant backlink source correctly.

For example, earning a backlink from a website with high link authority and broadcasting in another language will not work for you. Or you can get a little conversion from here. However, this may not be the case for English. Because it is a global language and its awareness is very high.

Even when getting the relevant backlink, it is necessary to analyze the link authority and gains correctly.

Relevant and highly authorized backlinks can also create brand awareness for you. However, you need to catch the audience here at every stage. If you are a new website, you should definitely combine it with re-marketing campaigns on Google Ads and social media ads.

So What Should We Do?

Before referral traffic and conversion, we need to find backlink sources that will create brand awareness.

After sorting these websites according to authority and related level, we should build the most effective backlink strategy.

For example, your website may not be related to BuzzFeed, but posting your brand on BuzzFeed will increase brand awareness.
I think all sites are related to BuzzFeed :)