“Be so good they can’t ignore you” - a podcast interview with Peldi of Balsamiq

Getting Peldi on my podcast was a big deal for me. I've admired his approach with Balsamiq for years.

You can listen here: https://bootstrapped.fm/170-be-so-good-they-cant-ignore-you-with-peldi-of-balsamiq/

Peldi and I discussed:

• why Peldi tracks almost nothing except revenue and profits
• talking to customers instead of using analytics
• on being “so good they can’t ignore you”
• how to apply a coder’s approach to marketing
• how Balsamiq is run like a “cozy restaurant on the web”
• not getting to code much when running a software company
• the painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)
• choosing technology carefully for your company