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Behavior Changing App seeking Tech Co-Founder - Previous Biz had €1-1.5M annual revenue.

From: Germany
Background in Business with 10 years experience

At its heart, my idea is a nudge-based behavior changing app. People who install the app are more conscious of their deeds and are internally rewarded and reminded so they perform more good deeds. Also, the app removes a barrier from doing good by giving advice and ideas for deeds.

To be specific, my idea is an app where the user adds contacts and inputs all the good things he has done for the contacts. We will indicate how much the user has done for a specific person using an emoticon next to the contact's name. Science found that doing something for other people makes you way happier than doing something for 'yourself'. I personally sometimes have the feeling that I want to do more for my family and friends and I believe such a gamified app helps people like me to actually do that. The app will send push notifications to remind you of what good things you have done in the past. In the app, the community will suggest other things you can do for your contacts (but only suggestions are shared across members). The membership in the app will be subscription-based after a free one month trial, but people who are unable to afford the fee, can get a free subscription.

I already have some wireframes up in figma. I'd be glad to show you. I also have a pretty nice name and .com-domain for the app.

More about my background: I've solo-founded and bootstrapped an e-commerce business from 2009-2018 where we've had around €1-1.5 million annual revenue. I sold that business in 2018. I've had several employees and due to my background, I have some money to invest.

  1. 1

    I really like the concept! I'm a Tech PM and I would love to see how we can work together!

    Hit me up : [email protected]

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    I've heard - the simplest way to be happy is to give. The difficulty seems to be accountability. You want to be healthier, so you put together a schedule of working out or you go buy some stuff to make juice - you want to be smarter so you sign up for a few newsletters - you want to be more mindful, so you download a few apps. Maybe you are committed for a day, a week, a month, but at some point we all stop - and maybe the lack of an ability to stay personally accountable is why so many are depressed in USA.
    So in a long-winded way - how do you plan on keeping people accountable to give?

    A friend of mine shared an idea that incorporates e-commerce and giving. Since e-commerce is your background, I'd. be happy to share it with you - maybe it sparks something?

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      Yes, please share the idea. I'm not planning to keep them accountable - I prefer to remind people of the good things they have done for the people in their life already using a push notification every now and then. This way they get reminded, they get a warm feeling, and rather earlier than later, they will want to do something good again. And when the person wants to do something good, that's when the app starts to shine. In the app you can easily see whom of your contacts you have neglected, and you get valuable ideas on what to do for them and in general the purpose of the app would be to remove the barrier - to make it as easy as possible to do something good for someone important in your life.

      Edit: There's indirect accountability because the app associates emoticons with your contacts based on how much you've done for them. But I wouldn't use the term accountability there, because it's so pushy. I don't want to make the app pushy at all.

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        Understood. Accountability is mainly just used here as the term to which motivates someone to make this action for themself / others. I look forward to seeing how your solution goes - People do want this.
        Can you send me an email and I'll share the idea? [email protected]

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