Best ad copy ever created?

The year was 1980 when the infamous Chivas Regal Fathers Day ad launched. Written by one of the copywriting greats, David Abbott. It goes like this:

Because a red Rudge bicycle once made me the happiest boy on the street.
Because you let me play cricket on the lawn.
Because you used to dance in the kitchen with a tea-towel rounds you waist.
Because your cheque book was always busy on my behalf.
Because our house was always full of books and laughter.
Because of countless Saturday mornings you gave up to watch a small boy play rugby.
Because you never expected too much of me or let me get away with too little.
Because of all the nights you sat working at your desk while I lay sleeping in my bed.
Because you never embarrassed me by talking about the birds and the bees.
Because I know there’s a faded newspaper clipping in your wallet about my scholarship.
Because you always made me polish the heels of my shoes as brightly as the toes.
Because you’ve remembered my birthday 38 times out of 38.
Because you still hug me when we meet.
Because you still buy my mother flowers.
Because you’ve more than your fair share of grey hairs and I know who helped put them there.
Because you’re a marvelous grandfather.
Because you made my wife feel one of the family.
Because you wanted to go to McDonald's the last time I bought you lunch.
Because you’ve always been there when I’ve needed you
Because you let me make my own mistakes and never once said “I told you so.”
Because you still pretend you only need glasses for reading.
Because I don’t say thank you as often as I should.
Because it’s Father’s Day.
Because if you don’t deserve Chivas Regal, who does?

Now Abbot was known to be a bit of a renegade. He often didn't conform to the standard spelling and grammar conventions. Illustrated above by starting every sentence with "Because".

However, he had the innate ability to make his ad copy cut the through the noise and resonate with the reader on a much deeper level. The above copy represents just this. It's honest, emotive, sentimental and visceral in many ways.

As a result Abbott was able to convey the brand values of Chivas Regal. People who then identify with these values end up becoming customers. The brand becomes an extension of them. Think Apple. Think Nike.

Nowhere in the ad is Chivas Regal mentioned apart from the very last line. In as much as Nike never talk about their amazing air sole technology and Apple never talk about the processing power of the Macbook Pro in their ads, this ad never mentions any attributes of the product.

It simply draws a parallel between great people and great whisky. Done enough times and reaching the right target audience, sublime brand advertising such as this will acquire customers for life.