This is a paragraph that I read in the book 'The Mom Test' written by Rob Fitzpatrick.
"You aren’t allowed to tell them what their problem is, and in return, they aren’t allowed to tell you what to build. They own the problem, you own the solution."
Now that you've read it, it seems obvious right?
Ask questions to understand the problems your users may be facing. But don't tell them this is the problem. Just listen and understand.
Then you do what you do best - create solutions to solve the problem.
What do you think of this?