I am fortunate enough to have some amazing customer testimonials (household names) on Songbox and these do, definitely, lead to more conversions.
However I installed Hotjar and can see that only about half the people who visit the site scroll down far enough to see them. However they are basically right at the top of the site. Right beneath the hero.
I am going to run an A/B test where they somehow (haven't thought about design yet) actually ARE the hero.
Looking to tap the IH hive mind to see if we think that is uncouth / classless?
What do you reckon? Also can anyone point me to any SaaS homepages where customer testimonials are absolutely front and center?