When grocery stores look at their revenue figures and find that online sales account for 0.5% to 10% of overall sales, they may be reluctant to make an important investment in electronic commerce.
However, the trends we have discovered in the grocery sector strongly suggest that consumer demands are beginning to take a dramatic turn toward digital solutions and online grocery software.
But it is important to note that the long game for grocery business owners is not to move more customers online. On the contrary, eCommerce is a way for grocery stores to achieve these 3 important objectives
Drive convenience
Consumers are growing hungry for time, so it's no wonder that people who shop online for groceries site convenience and time savings as their top motivators. Unlike traditional delivery methods, online grocery shopping software combined with Click-and-Collect services helps grocers solve with the last mile challenge.
Maintain shopper loyalty
While some reports indicate that the majority of consumers still do not buy food and beverages online, it is also true that as the option is introduced, more and more consumers want the convenience of ordering online.
If you do not offer the ability to order online, how long before they need for convenience drives your customer to the competition? online is a growth channel for all grocery stores.
Grow your online grocery store software business rapidly by launching your own grocery delivery app. A software that helps supermarkets & grocery stores to let the customer order online.
Engage and delight customers - everywhere
Our research shows that most consumers don't shop exclusively online or in-store (more information about it in our next blog post) but rather do both. It's important to hire and thrill customers when and where they want to shop.
There are many ways to do this, from value-added in-store events and services.
Technologies that make in-store grocery marketplace platform effective and pleasant (digital weekly flyers, digital coupons, mobile devices, and self-check-out, mobile price comparison tools, user-friendly shopping lists for mobile and in-store devices.