We just completed a 6-week closed beta with 50 users. We learned:
Gobs of usability issues. As a result, we are redesigning parts of the app.
User expectations within the context of the product experience = new feature ideas.
Less than 50% of our beta users were not our target persona. We had easy access to these users, but their feedback yielded little value to us.
Before you start, do some prep;
-- interview scripts;
-- a tool to record video interviews (we used Google Meet, it's free)
-- use a feedback data app like Dovetail to organize and visualize data;
-- set clear expectations with your users on time commitment;
-- weekly communication with beta group on status
Our beta was 6 weeks. We used our 1st degree (and in some cases, 2nd degree) connections to acquire 50 users. Incentives ranged from a $10 Starbucks gift card to the genuine human goodness of helping one another.
We just completed a 6-week closed beta with 50 users. We learned:
-- interview scripts;
-- a tool to record video interviews (we used Google Meet, it's free)
-- use a feedback data app like Dovetail to organize and visualize data;
-- set clear expectations with your users on time commitment;
-- weekly communication with beta group on status
Hey @rainbowdash,
That's great insight! I have a few questions for you if I may:
Our beta was 6 weeks. We used our 1st degree (and in some cases, 2nd degree) connections to acquire 50 users. Incentives ranged from a $10 Starbucks gift card to the genuine human goodness of helping one another.
Love it, thanks for sharing your experience!