Biggest Songbox update yet. I did something I said I'd never do.

Hey all, pretty excited about this update, it's been about a month in the making; needed a few things to fall into place. I'll just get into it.

New Testimonials

As you can see from the image, I'm finally able to go public with the person who was kind enough to give us a testimonial for the homepage.

Bryan signed up in October and he's been really great. We exchanged a lot of emails and he has seemed genuinely interested in the product. He even gave me his number and asked me to call him to chat about it. He gave excellent feedback and advice.

Even with that pretty good foundation of communication over several months, I was still anxious about asking him for a public testimonial, and guess what? He couldn't have been cooler about it. Replied to my email pretty quick with a simple "sure, happy to help" and his testimonial attached.

Really really excellent experience dealing with him. I've met and dealt with, and worked with, many rock stars over the years and only a few are as cool as this.

I'm actually slightly worried that the whole thing was so informal that maybe if / when his lawyers get wind of this I'll be told to take it down lol.

Removed the free plan and going with "Free Trial"

This isn't a decision I took lightly, and it may not be permanent. But I'm now at the stage where Songbox is getting hundreds of signups per week. All that free bandwidth is affecting my bottom line. So now its 7 day free trials.

I'll monitor this closely and see how it happens. My hypothesis is less overall signups but better conversion from the ones that do. Gonna give it 90 days.

Redesign and new functionality

Kinda a simple one but a couple cool points. I have redesigned very subtly things like forms, buttons and even the box-shadow that is used on the site. I feel it looks better and more professional. I've tested this with a dozen or so "Pro" members and they all love it.

I've also added customisable widgets to the main dashboard. These can be toggled on and off from the account settings based on what you want to see / care about. I have 2 widgets just now but there is a call to action asking users to let me know of their ideas for widgets.

Default dashboard:

Widgets turned on:

I bought Songbox.com

So, since 2017 Songbox has lived at https://songbox.rocks. The .com was always available but it was prohibitively expensive (it was owned by someone who was squatting on it).

I've said publicly many times that I would never buy the .com even if I could afford to. I'm not ashamed to say that was foolish of me, and let me tell you why.

I believe we are in the "not com" era. I don't think it's necessary to own a dot com. It doesn't affect SEO (songbox performs excellently on google, ranking no1 globally for many relevant search terms), it doesn't affect user adoption, in my opinion it doesn't affect anything.

Well that's what I thought... There's an intangible that someone like me, who is fairly pragmatic and who exists inside a tech bubble failed to capture and that was the perception of the layman. Recently I have been engaged in chats with investor types; proper, tie wearing money people who have access to all sorts and one of them said something that was like a knife in my heart:

Songbox.... dot.... rocks? That's not a great look.

Now I disagree with that. This is a guy who isn't really in tech in anymore than a superficial "gatekeeper" type position. However he is a serious player and because he said it, the other people in the room said it. And as the owner of a company whose target market are people not in the tech bubble; lay people AND because Songbox is looking more and more like it may become a full time gig for me at some point AND because I really don't want to rebrand... I bought the .com

Now that I have it I'm really excited about it. I don't regret it at all.

However a part of me is sad that the only reason I've done this really is about perception. That is the ONLY benefit. I've always been a person who hasn't given a shit about how he is perceived, so it's bittersweet.

If you made it this far, cheers 🤘

  1. 5

    Great job! Hopefully, the new domain will improve people's trust and possibly signups, etc. Better to get it now than later when it would most likely be more expensive.

    1. 2

      Yeah that was my thinking exactly. Thanks!

  2. 3

    Wow Mick! Great progress, and the site looks really good.
    Totally agree with you that a .com is needed outside the tech bubble.

  3. 2

    Just wanted to say well done! The site looks great, and your progress with Songbox in recent months has been insane! Excited to see where it takes you next

    1. 1

      Thanks man. Here's hoping it continues but I'm realistic lol

  4. 2

    Congrats Mick! 🎉👏🏻
    You have done the very right thing with the dot com. It's not about perception or SEO but about perfect branding 👌🏻🎯
    So NOW let's rock🤘🏻

    1. 2

      Cheers man! Yeah now it’s time to double down!

  5. 1

    Congrats! I think the domain purchase is the right move in the long run and your website looks amazing. Rooting hard for your success. Cheers!

  6. 1

    Congrats on the huge testimonial - between that and the new .com domain, Songbox will definitely appeal to a lot more potential users that may have been on the fence about signing up. Great stuff Mick, looking forward to seeing Songbox's future.

  7. 1

    Congrats man!
    Curious, can you share how much .com cost you?

      1. 4

        Wow! Certainly wasn't cheap :)
        In the long run, I think it's a good investment. Congrats again!

      2. 3

        That's a consequent amount but/so a consequent move 🤟

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