Bite-sized SEO case study — Farnam Street's 190,000+ monthly search traffic

Farnam Street is a popular blog that talks about mental models and making better decisions, especially among tech folks. It is a prolific site, with over 1,400 posts at the time of writing, and some content dating back to 2009.

The site brings in an estimated 190,000+ organic search traffic each month.

I analyzed the blog's search traffic, and here's a summary of the takeaways:

• Leveraging "other people's ideas" can go a long way. There is existing traffic, and you can potentially explain them better (or differently).
• Focusing on evergreen content, which continues to bring in traffic
• Simplifying complex or jargon-y concepts. Even plain-text can be effective if the writing is good.
• Curating collections to keep the visitors reading, one article after another.
• Profiles of smart people help them capture keywords with navigation intent

Here is the full case study: https://bestseoexamples.com/seo/farnam-street