Six months ago, I was at my lowest. I finished my product, and I didn't know how to sell it.
I founded a book. It wasn't cheap. Not for me at that singular moment. I was struggling. My savings were running out. But I decided to buy it. Maybe it would help me to find a way to sell my product.
Today, that book is discounted. And it hurts.
And it's not because of the money. It hurts because I didn't have much money back then, and I made an effort to get it. It was worth it every penny.
It made me feel bad about myself months ago. When I was still trying, still failing but still hoping.
I understand that doing the Black Friday thing may lead to some sales. But these deals are lead by an industry that want to sell more.
I don't think you, as an Indie Hacker, as an Independent Maker or bootstrapper, should fall for this.
When you keep the price, you are honoring your previous customers, especially if you are doing it under your own personal brand. They trusted you, and discounting hurts.
Your first customers are more important than your future customers. You are where you are, thanks to them. Keep your promise.
Would you sell your product to your two best friends for different pricing?
It's just unfair. Don't do it. Or at least, think about it.
Thanks for reading!
Pre-order my book now: "How I Failed At Everything I Tried".
Black Friday Promotion: https://gum.co/xGRNX.