I read a lot, and figured I wanted to share the love for books and at the same time try to internalize everything I read. So I just started writing reviews of books for entrepreneurs, and my review of Hooked: How to Build Habit-Forming Products is the first one.
You can find the entire review in the link above, but in very short (for those who haven't read it), the book Hooked provides a model to ‘hook’ users. It’s a model to make them come again and again. The Hook model consists of four different steps. The Trigger, the Action, the Variable Reward, and the Investment. Specifically, users are:
I found the book quite interesting (though a bit lengthy for its contents); it seems that its particularly relevant for entrepreneurs and company founders building B2C digital products.
I'm happy to hear what you think of both the book and the review, and I hope it's useful for those that haven't read it yet!