Trying to grow a brand online?
Don't be scared of repetition.
"But don't my followers get bored seeing the same thing, over and over?"
Maybe. But who cares.
Whether you're boring people is not the point.
I'm bored by my copywriter friend's posts on LinkedIn. Same stuff every day.
But when I needed a copywriter, who did I call?
The point of an online brand is so people know WHO YOU ARE and WHAT YOU DO. And the only way to get that point across is to repeat yourself over and over.
"Reputation is repetition."
So ask yourself: Does your network know who you are and what you do? Do you have a personal elevator pitch, and do you use it? Are you posting to LinkedIn regularly, so you'll be top of mind when someone needs someone like you?
I created a collection, happy to share: https://doctempl.com/product-category/banner/
I couldn't agree more. For some reason, some brands ignore this important aspect and don't give their customers the time they deserve. What's so hard about doing holiday newsletters for your customers? By doing it, you only remind your customer of your existence, who may have forgotten about you. It seems like a small thing, but it plays a huge role in the popularity of your brand. You can learn about other tricks for dealing with your customer base in this article https://saphira.agency/blog/the-5-love-languages-of-brands/. This useful information was kindly provided by Saphira, a creative marketing agency that helped me with creating my brand.