Growth February 17, 2020

Break your audience into segments and tailor sales pages to boost conversions

Growth Bites @growthbites

Create multiple variants of sales pages and email campaigns geared toward different segments of your audience to make more sales.

Kira Hug did this for a client, helping him get 3,000 leads per campaign and $355,000 in profit at his launch. She first conducted live interviews with clients to inform her copy. Then she broke the diverse group of clients into three relevant segments and created tailored sales pages and email campaigns for each, making them feel personalized.

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