Create microsites with unique, quality, and highly-shareable content to improve your SEO and bring in leads.
Varun Aggarwal of Designhill ($110,000/mo) was able to rank organically and get lots of traffic when he created guides like this and an interactive quiz. He then housed them in their own, self-contained webpages on his company's domain. As this content was shared due to its easily digestible and sticky nature, his company got lots of traffic, giving them coverage without spending money on a PR agency.
Write something fun and easily digestible to get the ball rolling — it doesn't even have to be specific to your work if you house it on a page that's not visible in your main menu.
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