Buffer co-founder, Leo Widrich: “My biggest startup mistake”

@leowid:

When I built Buffer, my previous company, as much as I loved working on the product, growing it, and making it successful, I had another hope with it.

One that was much more hidden and unconscious and it’s only becoming clear to me now these last few months as Here is ramping up: That it would save me. That it would save me from all my worries, all the difficulty and ups, and downs of life. That if I had a thriving, winning startup at my hands, all my life problems would just go away.