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8 Comments

Building in Public "Retrospective"

Our products have already been "built". We're in the selling phase now & I was wondering if it would make sense to pick one channel (e.g. Twitter) and dedicate it to a kind of retrospective timeline of how we built the product. Took us about a year. We have lots of artefacts (physical prototypes, manufacturing process pictures, etc ...). Would that be interesting?

Anyone seen this kind of "This is how we built it" timeline on other projects? Does that work? Or too much danger of revisionist history?

EDIT: Bit the bullet. I'm going to do this. On our company Twitter account: http://www.twitter.com/chalkrebels

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    I like the idea. I think especially if you connect it to some milestones and include some revenue numbers it could get a lot of attention. :)

    Also, as a hobby climber I like your product!

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      I decided to go for it, but under the company brand on Twitter. First posts scheduled in Buffer. Thanks for convincing me!

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      What would be more interesting for you: a personal twitter account with my building story or a "branded" one for the Chalk rebels brand?

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        I think your personal twitter account would make a lot more sense :) Also gives you way more room to share some other personal climbing stories and build a name in that scene.

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          Ouch. I went through a lot of trouble "disappearing" from the inter webs, going as far as deleting my LinkedIN & Github accounts. I understand the appeal of authenticity but I'm not sure I want to go back to having a personal online presence.

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            Honestly than don't! I can fully understand all the reasons for why not to do that.

            I mean what immensely helps is to block the newsfeed of all these sites through some browser plug-ins. However, that doesn't fully solve the attention problem and doesn't even touch on the privacy one..

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    Selling might be even more interesting and useful than building. But if you want to go historical, please don't forget to share your mistakes as well. Also, it's much more useful when people share the "why" in addition to the "what".

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      Thanks. That's a really good point about sharing what went wrong.

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