Building ontop of my micro acquisition

Backstory

After launching ProductNotion.co, I was actively looking for blogs, resources, websites, podcasts and contacts to share PN with to increase it's visibility and backlings to boost it's sales.

In doing so, I was looking at various product management website, and one that typically appears in the list of google results is ProductManagementToolkit.com - I get onto my emails and contact the owner, Casey Allen to ask him if he's willing to add ProductNotion.co to the site. He replies a few days later telling me - He'd be down, but actually is looking to sell the site. Curious, I ask him how much. The sum is 00s. This is interesting and I thought why not, so over the next few days we chat and exchange emails.

About a week or two later after I've had a think, I tell him we have a deal. No agreement, just a solid email chain and a firm digital gentlemanly handshake. I did list what I was expecting out of the sale, aka domain, images, contacts etc.

We jump on a call to arrange the transfer and while we chat, we discover we have a mutual love fo coffee and product management.

Ultimately, the ROI for me was that if I managed to monetize 5% of the 1300 in the newsletter database, I would have done a 3x on my return. Not too shabby.

This was the play... until I had a bit of a breakthrough.

It's mine.. what next...

With the site, content and subscribers in my hands, I was left with the thought that I knew I would have to invest some time in making the site a little sexier but to what end? Keeping it the same as before? I'm not convinced there's a huge amount of value in that.

My first action as the new owner was to ask for some feedback, get a sense as to how was the site's content and if they found it helpful.

I got some feedback, but not tons, telling me that they liked the content and it was helpful to them. That's a good start, I can keep on doing that. But I had this nagging feeling that this needed to be doing something more.

The Problem

I came up with the idea 💡 ! Wait, let's take a step back here, and let me explain what I know to be a problem.

See as a Product Manager or CPO (as I was in my last role), you're often looking to achieve two things 1) Find a new & efficient way to achieve your goals, which typically means a new framework or a new tool. In the case of the new tool, this means that 2) you want to try new tools and look for discounts to try these tools.

It then hit me that I'm not the only PM that looks for discounts and perks for product management tools.

The Solution

Voila! The solutions is to have a site filled with great content and resources free of charge but then provide a perks & deals section to premium Product managers that are looking to try or use tools for their projects.

So the Product Management Toolkit gets shortened to PM Toolkit, with value in the free resources - which I read anyways, so it's easy to collect, and value with deals to help PMs use tools for their upcoming projects or startups.

Hope you enjoy!