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Can strong sales skills HURT your custdev? (incentives, traps, lukewarm signals, "no" as the goal)

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    Love Rob Fitz. In the beginning, you shouldn't even be telling the people you're talking to about your idea. Instead, ask "how" and "have you" questions:

    "How do you currently do X?"
    "How long does X take your team?"
    "Have you looked at software that automates these for you? If so, what software?"

    From there, you'll get a good understanding of whether your idea lines up with reality.

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