I'm new to Indie Hackers. I made a checklist you can use to review your own course sales page
Be Unique with a Unique Headline
- [ ] It's clear. If they read only the headline, they'll understand what's this course about
- [ ] There's a differentiation between you and other teachers
The Teacher Story
- [ ] I'm telling users who I am
- [ ] I'm telling users why I decided to teach this course
- [ ] I mentioned proof of success in my teacher story
Make them trust you
- [ ] Does the fold include social proof (testimonials, companies you worked with, accomplishments)
- [ ] Is there a repetition of social proof on the page
- [ ] The social proof is relevant to the audience (if it's a freelancer Bootcamp, mention some testimonials from
agencies freelancers )
Calm their anxiety
- [ ] I know what makes my users fearful, uncertain, and doubtful of enrolling
- [ ] I'm addressing the issues on your sales page
There's something for you, user!
- [ ] I have an incentive (Money-back guarantee, discount, free e-book/manual/T-shirt, etc)
- [ ] The incentive is clear in my copy and design
Are you offering value for people who won't buy
- [ ] Almost everyone won't buy from the first time, are you giving them something to capture their emails?
My website looks aesthetically good
- [ ] I've shown 20 people my website for only 5 seconds. They had a positive first impression
My website is easy to use
- [ ] The most important things come first in the page
- [ ] The most important things are more visible than the other elements (font weight, font size, color, position)
- [ ] The contrast between foreground and background is OK
- [ ] Consistency
- [ ] Same colors
- [ ] Same fonts
- [ ] Consistent spacing
- [ ] The images are relevant to the copy
You can also download it here [PDF]: https://www.flowlensdesign.com/the-psychology-of-learning