[CHECKLIST] - Increase your online course conversion

I'm new to Indie Hackers. I made a checklist you can use to review your own course sales page

Be Unique with a Unique Headline

• [ ] It's clear. If they read only the headline, they'll understand what's this course about
• [ ] There's a differentiation between you and other teachers

The Teacher Story

• [ ] I'm telling users who I am
• [ ] I'm telling users why I decided to teach this course
• [ ] I mentioned proof of success in my teacher story

Make them trust you

• [ ] Does the fold include social proof (testimonials, companies you worked with, accomplishments)
• [ ] Is there a repetition of social proof on the page
• [ ] The social proof is relevant to the audience (if it's a freelancer Bootcamp, mention some testimonials from agencies freelancers )

Calm their anxiety

• [ ] I know what makes my users fearful, uncertain, and doubtful of enrolling
• [ ] I'm addressing the issues on your sales page

There's something for you, user!

• [ ] I have an incentive (Money-back guarantee, discount, free e-book/manual/T-shirt, etc)
• [ ] The incentive is clear in my copy and design

Are you offering value for people who won't buy

• [ ] Almost everyone won't buy from the first time, are you giving them something to capture their emails?

My website looks aesthetically good

• [ ] I've shown 20 people my website for only 5 seconds. They had a positive first impression

My website is easy to use

• [ ] The most important things come first in the page
• [ ] The most important things are more visible than the other elements (font weight, font size, color, position)
• [ ] The contrast between foreground and background is OK
• [ ] Consistency
  • [ ] Same colors
  • [ ] Same fonts
  • [ ] Consistent spacing
• [ ] The images are relevant to the copy