1
1 Comment

Clarifying My Message

Hey everyone, this weekend I launched an invite-only beta of my first product - Shoptopus. Shoptopus is a web app for shops that handmake and sell their own products - usually Etsy stores - to help them manage inventory, keep track of their product builds, and (eventually) receive metrics in how their shop is performing.

I got 20 users(!!!) to request and receive invites to the beta which is really exciting! However when spreading the word a lot of potential users seemed confused about what the app did and thought it had something to do with managing their social media - which it isn’t.

So I was hoping the IH community could help me clarify my message of what Shoptopus is, and also provide general feedback on my landing page?

Link: https://Shoptopus.app

Thanks!

#landing-page-feedback

  1. 1

    If your target market are Etsy users and makers, then I think you need to tailor the look of the site to suit them - Lots of nice images and a softer style.

  2. 1

    This comment was deleted 2 years ago.

Trending on Indie Hackers
After many failed product attempts I bootstrapped a file uploading service to 1K MRR in 6 months - AMA! 50 comments Twitter 101 for Indie Hackers 17 comments Do you crosspost your articles on multiple platforms? 11 comments Catching up to my main competitor Veed 10 comments I've teased this project for a while. Initial thoughts on this landing page? 7 comments I built an NFT Guide site. Feedback welcome! 7 comments