1 Comment

Clarifying My Message

Hey everyone, this weekend I launched an invite-only beta of my first product - Shoptopus. Shoptopus is a web app for shops that handmake and sell their own products - usually Etsy stores - to help them manage inventory, keep track of their product builds, and (eventually) receive metrics in how their shop is performing.

I got 20 users(!!!) to request and receive invites to the beta which is really exciting! However when spreading the word a lot of potential users seemed confused about what the app did and thought it had something to do with managing their social media - which it isn’t.

So I was hoping the IH community could help me clarify my message of what Shoptopus is, and also provide general feedback on my landing page?

Link: https://Shoptopus.app



  1. 1

    If your target market are Etsy users and makers, then I think you need to tailor the look of the site to suit them - Lots of nice images and a softer style.

  2. 1

    This comment was deleted 2 years ago.

Trending on Indie Hackers
I co-founded Softr - the easiest way to build powerful web apps without code and raised $2.2M after bootstrapping for a year. AMA! 29 comments When building a product, what thing do you struggle the most with? 13 comments 4x founder, 3 exits — currently building Podia, an OG in the creator economy since 2014, AMA! 9 comments #4 on Product Hunt, made $259, and full marketing schedule revealed 5 comments Got funded by Y Combinator 3 comments I started a company around internal tools, did YC and raised $4.5m. AMA! 3 comments