Think of social media as a giant circus arena; all be it one with millions of tents. The circus lures you in and, before you know it, you want to visit every tent. Just as you think the circus is full, and that there’s no room for new acts, a new tent pops up. Soon, crowds of people flock to it, anxious to see what’s on offer inside.
The Clubhouse app, launched in March 2020, is the latest addition to the global social media “circus” arena, and there’s a lot of people waiting to go inside. That’s why we’ll walk you through what to expect and show you how to promote your SaaS business using its unique features.
Clubhouse is an audio-based app designed to facilitate conversations. Like an exclusive members club, an existing member needs to invite you before getting access to the app. Once inside, you’re directed to a homepage where you’ll be able to see different discussions happening in a variety of rooms. You can now enter these voice-only chat rooms, depending on what topics you’re interested in.
Clubhouse brings interesting people from all around the world together in ways other social media apps have, until now, overlooked. It lets users chat in real-time without needing to go through an elaborate setup process. Using the app is as simple as meeting a friend for coffee and a chat.
With Clubhouse, it becomes easy to position yourself as a thought leader within your industry. The app can help your brand become more recognizable and help grow your profit.
The drop-in audio app was only recently launched, which means there are loads of opportunities to get ahead of the game. You can promote your product before it becomes overrun with competitors. All you need is wifi, a smartphone, and an invite. It really is that simple.
Clubhouse makes it easy for you to go online and chat with friends, followers, peers, and industry leaders, or drop in on interesting conversations. For brands, there are numerous benefits to joining the club.
The app gives you a platform for building brand awareness. By sharing knowledge, you can position your brand as a go-to, credible source of information in a particular niche area.
As the app is “invite-only,” it’s alluring. And, while your membership doesn’t expire at any point, your ability to invite others does. This adds another level of exclusivity, making receiving an invite extra prestigious. If you’re on the platform, it means that somebody on the inside has already endorsed you, further adding to your brand’s credibility.
Clubhouse allows you to bypass the awkwardness of approaching influential strangers. Let’s say you’re in one room and know that an industry big shot is in the room next door. You can send them a pin notifying them of the discussion in your room and suggest they join in.
Clubhouse offers a very different user experience to other social media platforms. Users from all over the world can talk on Clubhouse 24/7, and impromptu conversations keep content fresh. As the discussions are both live and ephemeral, there’s a level of excitement on offer that other platforms don’t have.
The invite-only structure of Clubhouse helps create an environment of organic engagement. Existing users decide who they’re going to invite, so the chances are that the invitee is someone who is likely to join the conversations.
Another benefit of Clubhouse is the variety of content, guests, and options it offers. The app has 100s of rooms facilitating different discussions on a wide range of topics.
Clubhouse plays perfectly on people’s fear of missing out (FOMO). You’re either there for the conversation, or you’re not. There’s no replay button as none of the conversations are recorded or archived.
This entices users to spend more time on the app as they’re worried they might miss a fascinating conversation. Ultimately, this feature could mean more exposure for your brand.
As there’s no video feed on the app, you can discuss whatever you want, whenever you want, without anybody knowing where you are. You can move around and do other things while still participating in fascinating conversations.
We believe that the most significant benefit is that Clubhouse is free (at least for now). You’ll get all the marketing benefits of a new, exclusive social media platform without spending a dime.
Are you ready to get your SaaS involved with the Clubhouse community and experience everything it has to offer? To help you do just that, we’ve compiled a list of 18 ways to promote your brand with Clubhouse.
Read on the complete guide to promoting your SaaS business with Clubhouse on PayPro Global’s blog.