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Cold emailing outreach: DOS and DON’TS

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    What are some of your favorite DOS or DON'TS?

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      DON’T: Pretending like we know each other, or that you’ve talked to an unnamed colleague of mine at event X. I talk to a lot of people, but I remember which events I and others have attended – specially now, given the limited number – and bullshit never works.

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