My name is Max and I'm a community manager for Phlywheel.
Phlywheel has a few different arms, but we are majorly a membership site for marketing professionals, business owners, entrepreneurs, and anyone looking to learn more about marketing-related topics. We are currently in our beta, but we're officially launching in July!
You can check it out here: https://www.phlywheel.com/
Although it hasn't been very long, I've learned how important cultivating and managing a community is for membership sites. We're lucky to have been able to leverage a lot of pre-existing relationships to fill up the community during our first couple weeks, but it's already becoming apparent how much management is needed – you don't want your initial excitement to wear off!
So how do you accomplish this?
There are simple answers: post frequently and engage people in conversation!
And there are more complicated answers: create some sort of program to reward members for loyalty/prolonged use (and maybe turn them into moderators).
Either way, you need to be engaging with your community and showing them value as much as you can.
When you were a kid, did you ever put cornstarch and water together to make a 'putty' like substance? (If not, I'm sorry you missed out. You can catch up on your childhood here: https://www.youtube.com/watch?v=XbWBkwM1WAI)
Like that cornstarch putty you made, your community will become stagnant and shapeless if you do not interact with it, but if you do interact with it, it takes shape and becomes a fun thing to play with!
I hope this helps and I invite you all to check out Phlywheel, we have tons of resources available for building membership sites and all things marketing!