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💡 Compare your prices to users' current situation (price anchoring with a twist)

Here's an interesting use of price anchoring spotted on Teamflow's pricing page:

teamflow pricing plan

Price anchoring means establishing a price point that users can refer to when making decisions. Commonly used examples include discounts (where the original price is the anchor) and SaaS pricing tables where one plan is much more expensive than the other ones. The larger the difference between available options, the easier the choice.

This tactic uses the principle of price anchoring with a slight twist.

Teamflow, a virtual office software is using the average cost of renting an office as the anchor. This way, the price of their product seems negligible relative to the office rent cost ($15-25 vs $799).

PS: if you want more actionable growth tactic ideas like this one, I send them in my newsletter whenever I come across something interesting.

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