Disclaimer - I don't like cold mails personally.
Before someone jumps at me, yes I know that cold mails work but is it really worth the efforts? That's the biggest thought that I'm trying to question through this post.
If you're wondering that I'm just going on a rant, then let me share with you 👇
In the inital phase of user acquisition for both my products- Brutask and Ruttl, my team and I did all the hustle most email marketers talk about. We did market research, found companies that would be suitable for our products, collected mails and made a mailing schedule.
We must've sent out cold mails to 700+ B2B decision makers over the course of 1.5 months. Out of those, we got around 10-12 respones. In those leads, few booked demo calls and never showed up. P.S Yes, we did all the A/B testing, even followed amazing conversion principles for cold mailing like first para personalization, follow ups, etc.
So what went wrong? It's simple. This is not the "ideal way" to sell anything.
Here are few reasons why I DISLIKE the method -
❌ No phase of building relationship with the person you are reaching out to
❌ One mistake and the person might get wrong impression about you
❌ High probablity that you will have 5-10% positive response rates
❌ Jumps directly into selling mode and that's what humans hate
❌ Risk of getting domain blacklisted
❌ Even if you're skilled, the person might consider you spammy/scammy
Not trying to black list this method at all. Sure there are hundreds of people I've seen on twitter who are making big bucks using this method but you need to also understand that in order for this to work, a lot of effort needs to go into prospecting and understanding the person you are mailing.
Thinking what I would rather recommend? Try putting out organic, valuable content. It's slow but gets you much higher quality results. Create a blog, put out social media posts, start a podcasts. Those are all great ways to build the first stage of relationship with potential buyers. And then you guide them down your sales funnel.
What your thoughts on cold mailing? Have you ever tried or considered doing it? If yes, how has your experience been? If no, why not? 🤔