Crosscut, vehicle buying for customers that hate nonsense, launches!

Over 10,000 hours of work culminate with the launch of my new website and rebrand, Crosscut! I'm a long time IH lurker and am excited to finally share.

(... so I didn't reformat that image for landscape 🤣)

I started racing cars in college and sold them on eBay in 2004. I continued on the side while I went to law school. After landing my “dream” IP law job, I decided law wasn't for me. I love business and cars.

So I made my own website and admin panel in PHP around 2010. We were the Carvana/Vroom of the early 2010s. (Sadly we didn't have their execution 🤣. Working on that..)

After fits and starts of greatness and regressions, it was clear that my business/marketing strategy wasn't working. I needed help, but I couldn't afford an agency. As fortune had it, I teamed with Jon Persson -- an up and coming marketing wiz out of Sweden -- and his agency CultMethod.com.

We came up with an amazing style guide and I got to work implementing the site.

The website is as JAM-stacky as they come -- NextJS (Vercel hosted), Algolia, AWS RDS, Prisma, Apollo/GraphQL, Stripe, Intercom, Postmark, Auth0, Plaid, Digital Ocean Spaces, MUX, Imgix, and more. It's multi-tenant capable too. In the coming years, I want to license the software to other dealers so they can compete with Carvana's of the world.

If you'd like more on the rebrand and why the decisions were made, please check out the Rebranding Crosscut Blog.

I'm blogging on all things cars and tech. For instance, I just released a new blog discussing the rise in vehicle prices and how you can still buy. And coming upm I'll have a series where I build an app to schedule test drives and take vehicle deliveries without a salesman (get ready React Native and NFC fans!). Yay for content marketing.

Happy to answer any questions and appreciate any feedback!