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Curators Are the New Creators

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    Tiktok would be an example of curation as an app - how a user interacts with the For You feed determines what content Tiktock curates for the user.

    'The "For You" page on TikTok is a feed of videos that are recommended to users based on their activity on the app. Content is generated by TikTok's artificial intelligence (AI) depending on what kind of content a user liked, interacted with, or searched. Users can also choose to add to favorites or select "not interested" on videos in their for you page. TikTok combines the user's enjoyed content to provide videos that they would also enjoy.'[1]

    In contrast, Instagram's feed curates content the user already has discovered and followed. Tiktok's method, metaphorically, has less friction and is more sticky.

    I expect a lot of opportunity from programmatically discovering and curating content for users.

    [1] Source - https://en.wikipedia.org/wiki/TikTok

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