When starting the project eight months ago I did not think that the hardest part of the starting a business would be the customer acquisition. I thought it would be technical challenges, design of the app, testing, etc... imagining that once launched the customers would pour in. Boy was I wrong!
So, the app ( https://cogency.io ) is launched! Now what? How do you let the world know that you had created a .. in your mind.. "kick-ass" service? Here are the attempts
Google Ads - Failed w/ a few signups but none converted into paying customers
Mass mail - Sent approx. 100K emails that unfortunately b/c of the shady email service we used ( not mentioning their name not to give them more publicity ) that prob was already blacklisted...so from 100K, 30+K bounced and the other 60+K emails most likely ended in peoples' spam folders and thus were never opened. I am deducing this from the fact that I received ZERO signups.
Tried email some business folks directly ( as a personal email ) asking them to check out my app and possible give some feedback ( preferably critical ) ... nothing either.
Started posting on twitter, but I just try to be positive about what I post. I did come across some successful strategies where the folks just keep "bitching" about how hard it is with their startups .. but I do not want pity.. I think I have a good enough product that would benefit a lot of people!
So, the question is.. how do you get the world to get to know you w/out sinking huge amounts of cash into advertising?
Seems like a herculean task!