Customer Attraction Strategies that WORK.
Hey, Community, my name is Angelo. My primary areas of focus are Product Innovation & Direct Response Marketing (CUSTOMER Attraction Strategies)
I wish I had a dollar for every time I saw a product customers DON'T want. Surprisingly, most product failures can be circumvented before they hit the market, go into production, or a developer writes one line of code.
For this reason, I like to work with fellow entrepreneurs and ambitious teams to develop consumer-facing product experiences that win in the market by re-thinking long-held industry norms to unlock something special.
Having been involved in Direct Response Marketing, Consumer Psychology, Sales Strategy, and Branding for over a decade, I've seen the same difficulties arise when teams and entrepreneurs want to develop powerful products that strike a chord once released in the market, especially for consumer-facing products.
I realized four critical problems hold people back from innovating products that capture mass adoption by the market:
1.) We struggle to consider our own biases about consumer needs.
2.) We struggle to prioritize value and build viable benefits/experiences that serve the customer instead of giving into stakeholders' competing motivations.
3.) We struggle to achieve project expectations because "earliest to market syndrome" gets in the way of sound judgment.
4.) We struggle to cope with the fear of doing something that has never been done before.
To solve these frustrations, I've developed a network of pretty powerful Product Ideation/Value Creation blueprints and exercises for new and makeover products to strengthen the value exchange while identifying key features, user profile/customer avatar's likely to care, and the roadmap to sales success.
Why I'm here on Indie Hackers:
I've joined this Community for 2 reasons:
1.) To contribute tips, processes, secrets, blueprints and strategies.
2.) To leverage my skill-set and experience and collaborate/partner with aligned entrepreneurs to create wildly successful and profitable projects/ventures.
IF YOU WANT TO DO A QUICK CHAT TO SEE IF THERE IS AN OPPORTUNITY TO EXCHANGE VALUE I USE THIS LINK TO TALK OUTSIDE OF INDIE HACKERS TO SET ZOOM CALLS OR PHONE CALLS ETC.
I believe a solution to fight these struggles are to pay more attention to what your customers need, and to focus on what innovative solution you can bring them. Let them tell you what their problems are and figure out how to develop your solutions, only accordingly to the data you receive from your audience.
What do you think Angelo?
I agree searching for needs in the market is always the golden ticket.However when needs in the market are seemingly satisfied, where then is the opportunity to create additional value in the space? <------- this type of problem requires a serious framework and methodology to address (of which I love to explore) because this is often where many entrepreneurs end up throwing in the towel falsely believing everything already has been done.
The best strategies answer the problem the customer came with, then answer the problems the customer didn't know they had while their first problem get's solved, only to then give the customer a few new problems to solve on the way out the door for the up-sell.