Hey, Community, my name is Angelo. My primary areas of focus are Product Innovation & Direct Response Marketing (CUSTOMER Attraction Strategies)
I wish I had a dollar for every time I saw a product customers DON'T want. Surprisingly, most product failures can be circumvented before they hit the market, go into production, or a developer writes one line of code.
For this reason, I like to work with fellow entrepreneurs and ambitious teams to develop consumer-facing product experiences that win in the market by re-thinking long-held industry norms to unlock something special.
Having been involved in Direct Response Marketing, Consumer Psychology, Sales Strategy, and Branding for over a decade, I've seen the same difficulties arise when teams and entrepreneurs want to develop powerful products that strike a chord once released in the market, especially for consumer-facing products.
I realized four critical problems hold people back from innovating products that capture mass adoption by the market:
1.) We struggle to consider our own biases about consumer needs.
2.) We struggle to prioritize value and build viable benefits/experiences that serve the customer instead of giving into stakeholders' competing motivations.
3.) We struggle to achieve project expectations because "earliest to market syndrome" gets in the way of sound judgment.
4.) We struggle to cope with the fear of doing something that has never been done before.
To solve these frustrations, I've developed a network of pretty powerful Product Ideation/Value Creation blueprints and exercises for new and makeover products to strengthen the value exchange while identifying key features, user profile/customer avatar's likely to care, and the roadmap to sales success.
Why I'm here on Indie Hackers:
I've joined this Community for 2 reasons:
1.) To contribute tips, processes, secrets, blueprints and strategies.
2.) To leverage my skill-set and experience and collaborate/partner with aligned entrepreneurs to create wildly successful and profitable projects/ventures.
IF YOU WANT TO DO A QUICK CHAT TO SEE IF THERE IS AN OPPORTUNITY TO EXCHANGE VALUE I USE THIS LINK TO TALK OUTSIDE OF INDIE HACKERS TO SET ZOOM CALLS OR PHONE CALLS ETC.