Over the last few years, my writing has slowed down significantly. The reason for this sounds strange, but it's true...
I know too much.
As a founder and professional digital marketing consultant, I have a specific set of qualifications I have to run through every time I want to publish a blog post. Not just SEO, but CRO (conversion rate optimization), and long-term evergreen potential.
And as grateful I am for having these skills + knowledge... it has really kept me from writing regularly.
So I wanted to change that. I wanted to create a space for myself to write daily to:
a. reconnect with my voice
b. get better as a writer
c. get more efficient at organizing my thoughts in writing form
And as a designer, I knew that I couldn't just install a default theme and be okay with it. (I'm extra, I know.)
The them I needed was something super minimal and embodied the casual nature of my writing purpose. And seeing as how Twitter is my favorite social space... I took a little inspiration from it for the theme design.
It was a fun exercise to build a new child theme (built on Genesis Framework), and I'm really happy with the result.
No fluff. Nothing to fuss over. Just simple, easy to read, and fast.
I have no plans on selling it, but if you're a WordPress + Genesis user and want a copy of the theme, just let me know.