Define goals and let Facebook decide how to reach the goal | Algorithm updates

As per the latest algorithm updates of Facebook and Google, below are my understandings of the direction automation and targeting is moving.

1. Google and Facebook want to make the process of advertising as easy as possible. Within few clicks, you can set up ads and start seeing results.

Facebook designed a 'boost' option where one can promote within few clicks to facilitate such ad behaviour.

2. From the consumer perspective, This is good news as they will see more relevant ads.

High-quality targeting might result in better conversions.

3. Marketers and companies show their displeasure in taking away the control, But Facebook and google giveth, then taketh away.

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