The ongoing conversation about privacy inspired me to disable email tracking in MailChimp for my new project (Intro CRM)
I've been sending mass email marketing campaigns since 2014 and used a few different services (phpList, MailChimp, Email Octopus, etc.) So, I've been used to tracking things like opens, clicks, and click-through rates.
You can read a detailed guide that I put together, using HEY (from Basecamp) as the test case for confirming that tracking wasn't activated:
Sending Privacy-Friendly Emails to HEY Users with MailChimp
How's it going so far?
If you read my post linked earlier, you see MailChimp doesn't make it easy to disable tracking. And then they really try to nudge you to use tracking later.
Anyway, instead I'm using audience size as an approximation for whether or not people are interested in what I'm talking about. And my audience is steadily growing!
I'm monitoring new subscribers, unsubscribes, net subscribers. I'm pairing this with using ReCAPTCHA and double opt-in to ensure a quality audience and reduce the likelihood of getting flagged for sending spam.
In the future, I envision using segmented lists to see how specific updates are doing relative to others to see what people are particularly interested in. I also want to run surveys in the emails to existing subscribers to ask what they're interested in.
I'm curious if others are using tracking on emails and if you'd consider not?