It's interesting how a launch on ProductHunt is so highly weighted for may product builders. I see the common 'I launched on ProductHunt, what now?' post here and there, but how I remembered it, it always made a little sense: A good PH launch got you exposure to 10,000s of folks and might be a good starting point to see how people use something you have built.
Yesterday I did a PH launch. I did not count on anything, but it went reasonably well. Was at #2 at some point during the morning, fell a few spots, ended on #6 after I had already went to sleep. Quite okay.
You know what I got from that? 700 unique visitors and a single hand full of bookings. I am not disappointed at all, just trying to show newer members what a relatively successful PH launch can get you. I usually get more visitors when I send out my monthly newsletter!
Do not count on PH in your growth plan, figure out how to market and grow your app organically.