If you have 5 min to improve your website, DO THIS Today.
Track the performance of the website navigation using GA.
Behavior > Site content > All pages > Select Home page > click on Navigation Summary.
Now you know which elements are getting clicked/ignored.
If you see any navigation elements that don't get many clicks, you can then try to:
Change the CTAs
Placement of the elements
Remove unnecessary/irrelevant links from the navigation menu
This way you'll have data regarding the performance of the navigation elements.
Thanks for reading this.
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That's amazing, will definitely try it out.
Great. Hope this brings some valuable insights for you.