Do you ever resend a newsletter to people who didn’t open? 🤔
Mailchimp puts the option to “resend to nonopeners” front and center in their app.
I feel like it’s not a great move to resend something just because someone didn’t open it.
But I could be wrong.
Do any of you actually do this? Is it worth it? Do recipients appreciate it?
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I did it a few times. It's okay. I don't do it now because I just don't. Not because it went badly or because it did well. Just like Josh says, it works. I just felt like I didn't need to do it.
I send every Friday without fail. I guess it would be good to re-send on holiday weekends, the next Tuesday. Because that might actually help ppl catch it if it fell by the wayside. Just a thought.
That's a good thought about the holidays.
Yes - sometimes it just gets buried in the list of emails so a resend at a different times so resending increases the open rate - overall
This comment was deleted 7 months ago.
Hey @BryceV,
I do this every week and have done it for years with great results (and a newsletter with 25k subs).
I was a little hesitant to do it at first, but here's what I discovered:
You'll get an additional 10-15% overall open rate on each newsletter every time.
To my surprise, I hardly ever get any complaints and actually get thanked by people every week who genuinely missed the newsletter and were happy to get get the reminder.
Some people will unsubscribe, but that happens any time you see an email and I figure they if they're not opening my newsletter I don't really need them on my list anyway. It's a way to weed out people who aren't really interested from my list.
I make it clear on the re-send that it's a re-send. The subject line is "Here's what you missed..." and I add a paragraph at the top of the newsletter saying I'm resending it because it may have gotten lost in their inbox.
If anyone complains or asks me not to send them follow ups, I opt them out of the follow ups (using tags in my list). This happens occasionally, but rarely.
I never add anyone to my list that didn't subscribe myself and when they signup they're specifically signing up for my newsletter. I might not do this if it was a list of customers whose emails I got from them buying a product or some other way - I feel ok sending them the reminder because I'm sending them what they asked for.
More details on how I do this here: https://fortheinterested.com/how-to-get-newsletter-subscribers/
Josh thank you for this gold.
You make a great point about it being okay to resend because you're just sending what they asked for. And, if they unsubscribe then that's a good way to weed out the folks who don't actually want to be subscribers.
So helpful, thank you. Cheers.