Linkedin has this feature called Showcase Page.
They say: "Showcase Pages are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives."
Any experience with it in terms of connecting with an audience?
We have had a showcase page up for a long time, but now that LinkedIn offers Product pages attached to the company page, we've switched over to that (shutting down the showcase page soon).
The Product page is more visible on the page, and allows for reviews and other highlights, while the Showcase pages seem to be really de-emphasized.
Thanks for the feedback
@rosemaryoneill do you know if the product page is available to everyone? We are not able to find it in our company page
They are still in the process of rolling it out. It's my understanding that they initiated a lot of product pages already, that can just be linked to your page, and if your product isn't listed, you can request it. You may need to request access to the Product page feature too. I'd expect it to be rolled out across the board soon, though.
cool thanks