The other day I published a new post about Projection Bias in my newsletter and I am sharing it in a short brief here.
Sometimes, we overestimate the fact that most of the people around us share the same thinking patterns, beliefs and attitudes.
“We may have learned from experience not to go to the supermarket when we are hungry – we tend to buy all kinds of junk that we don’t normally eat or want to eat, and not only is our bill higher than normal but we also end up with stuff we don’t consume or don’t want to consume. This happens because at the time of shopping we incorrectly anticipate that our future hunger will be as great as it is now.” (Wilkinson & Klaes, 2012)
Because it is a part of cognitive biases, you can observe it happening around you and the people who you talk with.
Humans, in general, will “project” their behaviour by assuming things.
We have the inability to place ourselves in the emotional state of our future self and thus, we end up making a decision based on our current emotional state.
Projection bias becomes a problem when we let decisions made in present according to our current taste & preferences which affect our future goals and long-term habits.
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