"If you've ever bought a product that advertised great benefits and looked like it is going to solve your problems, yet you were disappointed at the lack of proper customer service and support, you've experienced a broken product promise. On the other hand, if you've marvelled at how simple the onboarding for a product was or if an interaction with customer support made your admiration for the product grow, you've experienced a product promise kept."
Read more about product promise and owning the product promise as a PM in my next blog post -