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26 Comments

Domain endings?

What do you all think about using domain endings besides ".com" for a blog or newsletter?

Would love to hear general responses but also have a specific question related to my blog - If I'm not blogging explicitly about tech, would ".io" confuse people since it's viewed as the startup ending?

  1. 11

    My advice is:

    1. use a name you like, it's hard enough to stay motivated as it is
    2. go for something you can live with for a long time, cutesy gets old quickly
    3. make it specific enough to do the job but not so specific it will limit you
    4. voice search is booming, think about how the name sounds and how easy is it for a voice interface to identify
    5. buy every variation of misspelling, keyboard typo, and TID you can afford and redirect them to your main domain name
    6. realize that most web traffic these days is from mobile devices where the user has clicked on a link - they aren't typing in URLs and you don't need to worry about being memorable - so it's more important to have the link out there in a strong context than the explicit domain name

    Hope this helps,
    -a-

  2. 2

    I used to think that anything other than .com or .net was not worth considering since it used to be the normal to assume when someone told you a domain it would end in .com

    But my opinion has changed since Google search becoming the home page for so many and even entering something in a URL bar starts a search now.

    However, if you are looking to create a brand I think you should still seek to own the .com otherwise you may loose people to whoever owns the .com version of the name you are using.

    Just my two cents.

  3. 2

    You can choose whatever domain extensions you like. In 2020 that doesnt matter you have to choose specific domain extensions based on the purpose. I saw lot of newsletters/publications using .io domain as they are not related to tech.
    So in my view what matters is domain name & the message you are conveying not the domain extensions

    This is totally my personal opinion.

  4. 2

    i've been using john.do for a long-time and it's been fine.

    the problem is that most folks quit blogging before they see any of the benefits.

    1. 2

      I agree with this, I think people consider everything an instant return still. You have to play the long game unless you are already well known by some other medium and can tell your audience to go somewhere.

      1. 1

        it can take months, years.... most folks don't have an expectation close to reality.

  5. 1

    I personally stick with .com. But I guess it depends on if the project is geared towards people who are online a lot or not.

    People who aren't that tech savvy or who don't "live" on the internet aren't always familiar with these newfangled domain extensions. That could lead to confusion if those types are your target audience. I could imagine someone hearing mysite.io and typing mysiteio.com or mysite.io.com

    Good luck with finding a solution that works for you.

  6. 1

    I used to think that it was neat to be able to have all the different domain endings. And then I discovered that most of the new ones are used by scammers because they're not already in someone's filter list.

  7. 1

    Just be aware that renewal costs for some of the new generic top level domains have increased dramatically over the past few years, e.g. .inc and .security are now around $2K a year, so there is a case for sticking to the original top level domains where the renewal costs are more likely to remain stable.

  8. 1

    I think if you can get an awesome one-word domain name with a relatively-unknown extension it can work out great.

    I like to spend some time searching a few sites to come up with ideas around a keyword: https://www.expireddomains.net/ | https://tld-list.com/ | https://porkbun.com/

    https://leandomainsearch.com/ is also good to generate ideas for 2-3 word combinations on the .com TLD.

  9. 1

    .com will always be objectively the best domain name. If you say your website is johndoe.com for example, if the person explicitly forgets the extension, they will most likely try .com first.

  10. 1

    The best domains:

    end in .com
    are 12 characters or less
    can be spelled after just hearing it said aloud

  11. 1

    I'm a little more devil-may-care with tlds.

    I've never run into someone that said, "I was gonna use their product/service, but omg, did you see that tld?? I bounced"

    Not that I buy a ton of domains, but I've gotten these before:
    .com
    .dev
    .io
    .org
    .network

    I'd buy these without a 2nd thought (well, taking price into account):
    .net
    .app
    .store
    .tech
    .online
    .site
    .ninja (I mean, who wouldn't?)

    The list goes on.

    As Richard Branson says, "Screw it, let's do it"

  12. 1

    It depends on the context in which you use a domain.

    All good .com domains are taken and it would cost a lot to buy them from their current owner. Plus it's a stupid idea IMO to do it if you aren't making any $ from the product; that money could be invested in growing your biz.

  13. 1

    I’d avoid .IO in general due to the history and who owns the domain (India Ocean territory). I would encourage you to stick with the *.com as much as possible as any other domain is less likely to be clicked on just because of a potential visitor’s familiarity with the *.com ending. Now, sure there are some sites that make it by using different endings but for every 1 of them how many aren’t getting any views? Also, if you search on *.domain endings you’ll see that ~40-50 percent of all domain names is still *.com.

  14. 1

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