If you ever made a single dollar out of flipping domains, this is not for you. You should already know these.
If you are a beginner like me read along, I've spent quite good time to harvest this information so you don't have to. It's good to note that I'm not a data analyst nor a domainer. I'm trying to make sense of this nonsense marketplace (to me). So I think it will help you too.
Domain names feels like a digital real estate, with a way lower entrance barrier. It's possible to register a domain lower than $100 and sell it for six figures, of course odds are low but not impossible.
Recently transferwise bought the domain wise.com. I've read an article about convertkit's failed rebranding to seva *. And a funny one, the guy who sold hostgator for $300 million has a portfolio of domains worth $25 millions and a "drive and shoot with tanks" service *. There are many similar stories... I've seen that market moved from selling to leasing domains and the numbers are glorious, way too attractive.
Good side of this market, it's not about the seller. Your authority or popularity doesn't affect the price or the success. You need to land on good names, be patient and buy a lambo at the end.
I've read through successful brokers, yet they weren't convincing enough. Some advices to stick to niches (as every other influencer says). Avoid trends while eth.co sold for $300K last month. Looking at the numbers at dnjournal trips me. let.com goes for $200K while selfmade.com worths 5x more?
Anyways these are not the ones I'm looking for. I'm more into dropped ones, as I don't have much capital to invest/risk. Especially after seeing those nonsense "brandable" domains on sites like brandbucket, brandpa, squadhelp. They list domains around ~$3k with a $5 dollar logo slapped on them. $3k is 300x the ROI :) You have 12 months to fail on 299 domains and with a single sale you are break even, second sale is 2x the ROI. 🤯 It's frickin no-brainer, right? Of course back to reality, there are transfer fees, listing fees, sale commisions... But even after those it still a no-brainer. Brandpa for example, claims that they have an average %5+ sell through rate. * That sounds awesome until you dig through forums to see people failing to sell their whole portfolio each domain for $10.
On the other hand, I've talked with my brother about these. He recently started another business/brand and said he'd buy one of those if he knew they were existed. It's not for domainers, not a total scam but it still works, kinda!
So I wanted to take a look and generated two word-lists.
To consider they are brandable and pronounceable. I've made it to follow the pattern of CVCVC or VCVCV. Vs are being Vowels and Cs are Consonants. Well those lists were huge, to reduce the size to a reasonable chunk. I've removed the non-premium consonants ("J, K, Q, V, W, X, Y and Z."). So;
CVCVC pattern has 4955 domains still available out of 54925 combinations
VCVCV pattern has 2241 domains still available out of 21125 combinations
CVCVC seems better since they pronounce as two syllables.
If you enjoy gambling, be my guest. As I mentioned earlier people having trouble liquidating their portfolios. Seeing those forced me to look from another angle.
So I went ahead and found an old expired domain list from exactly 6 months ago 03 Dec 2020. These lists contains more than 100K domains dropping daily. Again to reduce the size, I removed the ones with numbers or dashes and kept only the ones with .com extension.
Which yielded 60844 results.
16893 of them registered again to this day.
10819 of them registered the day they've dropped.
6395 of them registered within an hour they've dropped.
Here comes the sad part;
DNS.COM 3566 SAV.COM 2245 DOMAINCONTROL.COM 1676 CLOUDFLARE.COM 778 NAMEBRIGHTDNS.COM 694 MAFF.COM 530 GNAME-DNS.COM 504 ALIDNS.COM 494 ZTOMY.COM 418 TSSNS.NET 389 REGISTRAR-SERVERS.COM 322 DAN.COM 248 GOOGLEDOMAINS.COM 235 BODIS.COM 224 TORRESDNS.COM 218 AFTERNIC.COM 202 DNSOWL.COM 189 HICHINA.COM 150 22.CN 135 WIXDNS.NET 124
These are the top 20 nameservers they are registered to. It doesn't say much but basically more than half of them still parked and for sale for some arbitrary number.
I thought this research would also help me to understand the value of domains, sorting by registered time suppose to order it by value. Well NOPE. So I'm not going to share that part. It only proved me that all those "precise algorithms", "racing on milliseconds" of those drop-catching services are BS. So as always shovel sellers making more than the average.
I wanted this post to be more data centric yet it became more opinionated, it was easier to explain stuff while looking at the table yet not possible for me to convert into words or charts. Anyways hope this will somehow help you through your domaining journey. Keep you from false investments.
BTW If you ever succeeded through sites like brandbucket, I really like to hear your story.