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Draft on User Research from Founder Interview seeking feedback to make it more useful for founders

Hi, I interviewed a founder who created a tool that helps improve the quality while lowering the cost/time of conducting user research.

I'm trying to make these series of interviews more insightful in two ways: 1) uncovering valuable, explicit insights and playbooks from founders in starting and growing their business; 2) what their actual product exposes as an insight/edge for founders.

I don't know whether it's my questions or my interviewees or something else, but I'm not getting big insights. So I'm hoping to understand what the deep problems or questions founders have so I can incorporate them into my article.

Here is the summary:

  • His key to maximizing output (he has hired two people now) has been by being nice while sharing his struggles to achieve goals

  • The market insight was serendipitous: the original product had no takers, and they shared it with people in Zoom meetings. From there, they drilled down into a core audience: UX/User Researchers

  • Their GTM was a well-selected audience of mid-sized consultancies they could email directly. Because the solution fit their explicit need, they could both grow revenue quickly, but also have customers patient with product flaws

  • Customer feedback was incorporated into the contract and then arranged in batches

My derived insights for founders:

  • Every founder is, ultimately, about user research: getting more research with more insights is critical
  • Note taking is a bad form of retrieval and is too low-bandwidth to align even a small team
  • Every possible client interaction should be captured and distilled in order to maximize insight generation

Questions for Feedback

He launched on both Product Hunt and Appsumo. He said that they were successful, but I couldn't go down deeper into understanding why they were successful.

  1. What burning question would help get at the deeper insight?
  2. What is a question that would help you get further along in your own building or marketing journey?
  3. What question do you have about your current user research process would help you get the most of it in order to build great product and messaging?

My actual article is linked to below: note, it's 85% of the way done, I'm hoping to get some feedback on things that would make this thing super valuable and templatize those questions for future interviews

Interview with Founder of Spoke

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