Growth March 11, 2020

Early on, make your app free on select occasions to spur growth

Growth Bites @growthbites

Kickstart momentum by offering your product for free on select occasions while seeking early traction.

Alex Chernikov (@alexcher) of Gikken made his app Mate free for one day out of the year and pulled in 120,000 downloads and 700 new ratings, which ramped up his App Store rating to 4.67. He says it's not enough to just change your price to "free" in the App Store. He recommends using subreddits like /r/AppHookup and /r/Apple to promote the free day. Keep in mind that current users may feel jilted! Alex offered his paying customers his other app for free a few days before the promotion.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

Recommended Posts