As a content creator, do you think subscribers open your emails because of how good looking they are...
Or because of how the content can be helpful to them?
The answer is obvious 👇
Unless you're trying to win design competitions or run an ecom store...
Sending emails with a good enough / simple design and just let your content take center stage is a better approach than sending fancy-designed emails.
✅ Better email deliverability because simple design means cleaner html
✅ Faster to set up and send emails
✅ You're giving a personal (rather than a corporate) vibe — people want to connect with other humans, not with brands.
✅ The inbox is a place to consume content, not to be in awe of how good looking the emails are.
If you want to show off your design skills, use a CTA to take people to your website.
There, feel free to use fancy design.
Content creators - do you use fancy or simple design?