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Execute on bad idea or explore until good idea?

Curious to hear what you think:

If you have spent some time brainstorming, exploring different niches etc do you pick the least bad idea or keep exploring until you find a good idea?

Please share your reasoning!

Should you execute on your least bad idea or keep exploring until you find a good idea?
  1. Execute on least bad idea
  2. Keep exploring until you find a good idea
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