Growth January 21, 2020

Expand your customer base by translating your product

Growth Bites @growthbites

Translate your product into high-leverage languages in order to increase your revenue.

Jérémy Mouzin translated Hercules ($1,000/mo) and he makes 16% of his revenue from these different translations. As a general rule, he recommends prioritizing English, French, German, Spanish, Italian, and Russian. But the most important thing is to pick the language of a country where people can afford the product. If you see people from a different country using your product in its current language, that's a great place to start. Don't forget to localize your promotional content as well. Mouzin used Tomedes to translate his app, and there are plenty of other options, like Gengo.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

Recommended Posts