📈🔥 Expected 100 Subscribers. Got 1500+
Hey Indie Hackers 👋 Yesterday, I launched something new! And the reception was 10x what I expected!
Yesterday, I launched The Product Person on Product Hunt. It's a weekly newsletter where you'll receive a summary and a link to 1 article that will help you become a better all-around “product person.”
When I submitted it to Product Hunt, I set out with the expectation of possibly getting 100 subscribers: a small audience that I would constantly communicate with to improve over time. But boy was I lowballing.
I ended the day just shy of 400 upvotes and the elusive #1 spot on the charts 🥳🎊. And the 100 subscribers I was hoping for ended up being over 1100 by midnight. (It's currently almost 1600 at time of writing this post.)
I think I found what one could call Product-Market-Fit, or in this case "Content-Audience-Fit" haha.
I'm extremely excited to begin my journey growing the Product Person into a brand that people would be proud to rep.
The future is bright, and I'm just getting started 🚀
Here's the Product Hunt post. Would mean the world to me if you could give your feedback and show some love 💛
-Anthony
Very cool, congrats! 🙌
How much time did you spend gathering a backlog of articles? I think I'd be constantly worried I'd run out of material 😅 Is it going to be purely 3rd-party content, or are you going to write your own articles as well?
Overall, a very nice landing page. It gets to the point quickly and looks slick. Subscribed!
Also, did you do anything else to promote your product on Product Hunt that day? I saw you launched on Sunday, which has a relatively low traffic, but your post is like 400 upvotes away from the 2nd one?
I posted to here, r/EntrepreneurRideAlong, and HackerNews. But Product Hunt far resulted in the most amount of traffic.
Hope that helped :)
Thanks for the sharing!
The selling point for me is that I have both the full article and the summary, delivered once per week. This is particularly important as my mailbox is already drowned in mails and newsletters. Just signed up!
Yup that’s the value I want people to get from this. Thank you for subscribing:)
Great job! Where did you promoted the PH launch? I saw a post here on IH, any other places?
But PH did 95% of the traffic. Really organic. Very surprising success. I’m honestly grateful
Having success on PH without much promotion or an existing audience is pretty rare these days. You could be on to something here, congratulations!
Yeah I think so too. Thanks, Luqa:)
Hacker News, 2 subreddits, and my LinkedIn
Fantastic result.
Would be great to see you listed on Inbox Stash. Can’t promise lots of subscribers (yet) but it’s getting reasonable traffic for a new project.
Nice work!
Just subscribed, looking forward to the content.
Well done ! I just signed up :)
Awesome! I love the landing page as well. Just signed up. Eager to see the first article land in my inbox
Thanks for signing up, Tobi! Glad you enjoyed the landing page 🙂
Do you have a type of article that you want to see in particular? (UX Design, Software, Marketing, etc.)
Yeah! Definitely Marketing!
incredible, well done Anthony!
Thanks Jeky! 😃
I love your landing page design and moving from tech to product skills is exactly where I want to move so signed up immediately. The Disney Pixar blog convinced me to sign up, I didn't really care as much about the definition of what a product person was as I already know :) Perhaps not relevant for me as I scrolled far enough to find the example blog but maybe for someone with little patience they might churn before they find the info they want (in my case, the quality of content I'll be sent)
Thanks for your feedback James! 😃 Glad to hear you liked that Pixar blog. It's one of my favorites ever. I'm hoping to build this into a brand so I thought the definition was a nice touch. I wanted to be simple yet unique. Conversion on the landing page was 50%. Maybe I could've gotten more by shortening things. I'm actually quite the editor, when it comes to keeping things concise. Thanks again :)
If your conversion rate is 50% then you should completely ignore my advice :) Looking forward to the newsletters (something I rarely say, haha)
This is a great achievement! Congratulations!
Thanks! I'm proud of myself, it's kind of surreal.
Nicely done. I like your humour too.
I love this, because really it's so simple. And you are touching on what people mostly lack - the time to research these things for themselves.
Thanks Rosie! I tried to inject some personality to be memorable but also aimed to remain concise and simple. I'm glad you noticed :)
Yup, it's cool because as I'm summarizing, I'm also learning a ton! It's a win-win
Congrats Anthony!
Thanks Henry! 😄
Nice work Anthony!! That's an amazing result.
Do you have any tips or suggestions in terms of what helped your submission get so much traction on ProductHunt? Was this organic traction or did you promote it yourself?
To be very honest, I think I got lucky and tapped into something that people wanted/needed.
That + the distribution of Product Hunt is incredible. It was probably 99% organic traffic. I did some due diligence of course and posted to Reddit, Hacker News, and Indie Hackers but when you build something people want and get it in front of them you don't need to do much promotion because they willingly find you and share to others.
Hopefully my answer helped :)
Hey Anthony, this is an amazing number. Also, I just checked out your site, since this is a nov post of last year, may I ask how's it doing today? How many subs, how did you grow, did you promote after that? etc
4,200
Grew through word of mouth
No real promotion. Just writing issues and sharing them on IH, Twitter, and HN
quality does talk
This comment was deleted 4 years ago.