Experimenting with free shipping

by Alex Hillman

After wrapping up a few monthlong newsletter promos and my continued podcast tour for The Tiny MBA, during November I'm trying out free shipping.

We will make a little bit less per book on international orders, but by my estimates based in actual shipping costs it's really a very small amount less, and my hunch is that we can more than make up for in additional orders.

Previously, the paperback book was $14.99 + $4.99 shipping domestically, or +$7.99 internationally.

Now its $19.99 with free shipping anywhere!

Very interested to see how this impacts the checkout conversions after 30 days. Will report back!

posted to

Product Development

on October 31, 2020

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1

Why not make it 25.99 with the option for free shipping at 19.99 with an artificial step.. share with friends etc etc.

Red8lima

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3 years ago
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  I get the idea here, but trying to get people to share BEFORE they buy is putting the friction in the wrong place.
  
  alexhillman
  
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  3 years ago
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    I agree
    
    devictoribero
    
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    3 years ago
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